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8 Tips for 2022 Salon New Year Marketing

Most of us expect joyful holidays not only due to getting some rest, gathering with family but also the exciting discount they can enjoy!

Impacted by the pandemic in a long time, people get connected on social media tightly, not only with their friends and family — but with businesses, too.

When it comes to salon New Year marketing, it is a great time to increase salon New Year sales specifically this holiday season, while tapping into the wonder of the season, especially by social media.

Here are a few practical salon New Year Marketing tips to increase your New Year Bookings with the holidays approaching, reach more clients, and get more clients!

8 Tips for 2022 Salon New Year Marketing

8 Tips for 2022 Salon New Year Marketing - Beauty Wemero Blog
8 Tips for 2022 Salon New Year Marketing – Beauty Wemero Blog

1. Get Ready for New Year Promotions

Prepare more Festive vibes, pictures, videos that can easily draw attention and create a good connection of your customers to New Year which indulge them a lot.

Starts to post your salon New Year marketing promotion at least one week ahead of New Year on social media, and continue to post diversified photos.

Decorate your salon. Light up beautiful fairy lights, red and white balloons, and other beautiful decorations. 

Search your New Year playlist of carols and songs for your salon New Year Marketing to escalate the pheromone and their mood!

Another important thing is that you need also replace your covers of website and social media with New Year vibes cover.

Add New Year special promotions or themes to your website, including pictures, banners, or even pop-ups to grab attention. 

McKinsey’s 2021 holiday survey found that social media influences 58% of respondents’ buying decisions, with Facebook (67%), YouTube (57%), and Instagram (52%) among the most influential platforms — meaning it’s a great place to showcase your knowledge and position your brand as this season’s go-to.

To achieve this, consider using Instagram Live or Stories to share some holiday hair inspiration, the secrets to getting glowing skin for events, and ideas for festive looks that are perfect for this time of year.

2. Attract guests with great promotions

The key to improving your salon’s New Year Marketing is acquiring traffic to holidays so that you can help as many guests as possible get their holiday glow.

Besides, many people head back to their hometown during the holidays, perfect for your salon New Year Marketing!

It is brilliant to make the most of this opportunity by offering attractive deals and discounts on your services. 

In this way, you can attract more new (contains high-paying clients) customers to your salon to try out your services. 

Here are a few tips to help you plan your salon New Year marketing offers:

  • New Year special discounts: Encourage guests with perks like discounted treatments, special offers, and complimentary consultations. 
  • Exclusive packages for New Year: Bundle the services that customers prefer to do together, especially during the holiday season. 
  • Referral Coupon/Discount: Introducing offers for bringing along another person will help you enhance your sales and get new customers as well! Remember to record when they would like to use their coupon/discount.
  • Gift cards and vouchers: It will boost your sales significantly among the New Year presents.Make sure to set up an expiry date on your gift cards and vouchers, within February and or March like that. This will help you fill up your calendar during the quieter months. 

3. Incitivate Less Frequent Customers to Visit

The customers who less frequently visit your salon will probably be a certain group of your customers. 

Salon New Year Marketing is a perfect chance to get these customers familiar with your services through your social media Ads, Email, SMS or WhatsApp marketing.

The tempting salon New Year promotions will be the best solution, and you can follow this when you provide promotions:  

  • Segment the customers by times they visit, gender, or age, then carry out the dedicated discounts for each of your segmentation groups.
  • Bundle up the services together into the perfect packages for each group. For example, package a haircut, facial hair trim, and face massage together for male customers. 
  • Highlights the service experience you delivered to your previous customers in your promotions. This is what matters to these customers, especially the senior ones!

‍4. Prepare a Social Station

The best proof of your good service is that your team helps clients look and feel their best during this holiday season.

A better idea is that you can prepare a professional scene where your clients can show off their hairstyle, hair color, radiant skin, everything that they feel the best under your spotlight. 

Even more, you can guide or help them to take high-quality pictures, you can also use them in your salon New Year marketing!  

Add New Year and some festive decorations in the background for a final holiday touch.

When they share on their social media, don’t forget to create your unique hashtags and mention your salon’s matchless services!

You can also @ these clients or other clients who are still hesitating to visit your salon to create your own holiday-themed Ins feeds!

When anyone uses the filter, their entire network will see your brand and want to make an appointment to enjoy the festival fun.

5. Collaborate with Other Business

Partnering with other local businesses for the joint promotion offerings will be novel to get more clients interested and reach more guests than ever for your salon New Year marketing.

The key point is to choose companies that can align with your service, but don’t limit your imagination, you can even collaborate with your surrounding business. 

For instance, you can partner with the restaurant next to you, when clients finish the lunch, check out, and get a gift of your 10% OFF coupon, they will most likely visit your salon next second. Hence Salon New Year marketing starts. 

Or a salon might choose to partner with a nearby florist to offer a percentage discount on a service when a guest purchases something from either business.

It is a double-win model, very worth trying!

6. Move Sales to January & February

Salons are usually filled with bookings in December, keeping your stylists so busy that they even can’t find time to breathe! 

But usually, the following months of the New Year – January and February – vacancy shows up. 

You can provide bundled service package like this: 2 times service including one in December/January, another one in January/February at a good price.

Another idea is to encourage customers to pre-book their Jan and Feb appointments with you during the New Year period by giving them irresistible offers for your salon New Year marketing.

It will help you fill your calendar during these times in advance, and kick start the coming year!

7. Return to the Community

Except for the discount, you can also organize your team to support a local charity with your skills. 

It benefits your brand awareness and hence gets identified by your customers, when they think about the salon, they will link it to your brand easily! A better salon New Year marketing way.

Not only the free services, but you can also donate an amount of your gift card sales or product sales on a set day of the week (this could be another way to boost bookings on quiet days) or have a toy or food collection! 

You can have a live stream on social media and encourage guests to bring donations with them when coming to their appointment for the day they know you’ll be giving back.

Finally, don’t forget to share your efforts on your social channels, your followers will love to see how you’re giving back to the community.

8. Products Retail Promotions

Salon New Year marketing is also a good chance to push out your old retail stocks.

Provide discounts on retail items, especially the less popular ones.

You can bundle them up as well at special prices along with the hottest products or even with your services. 

This way you’ll be able to sell the products which your customers generally ignore or refrain from purchasing. 

You can also sell these items as New Year gift packages, wrapped in an attractive New Year theme. 

Beauty Wemero Boost 2022 Salon New Year Marketing

Beauty Wemero Boost 2022 Salon New Year Marketing
Beauty Wemero Boost 2022 Salon New Year Marketing

1. Custom Booking Website

The custom website will improve the identifying of your salon shop when you are doing salon New Year marketing. 

Your customers can book on this website whenever they want! 

There are templates for you to customize and quickly build up to boost the salon New Year Marketing. 

You can contact us for the advanced design for your salon New Year marketing as well.

2. Advertising Service

You don’t have to be an expert to start advertising on Facebook. Wemero is always here to help you from creating Facebook Page to a Complete Facebook Ads Campaign Launch.

 Just complete our checklist and discuss with Wemero with easy-to-understand. 

More than 1500+ salon and spa business owners get Wemero help on Facebook every month – so no matter what kind of audience you want to reach, we’ll find for you and help you for salon New Year marketing.

3. Online Products Sale

You can upload your products on your custom booking website, and your customers can purchase online, pay online.

What else, you don’t have to run your online store like other e-commercial platforms. 

Beauty Wemero also featured supply chain management, and you can update your stock easily.

A powerful feature to boost salon New Year marketing!

4. Email/SMS Marketing

Boost your service and product sales by using Beauty Wemero Service / Product Campaign based on intelligent customer segmentation and target for better service booking reach to your customers.

They are the most crucial part of your salon New Year marketing to boost your bookings!

5. Social Media Marketing

Beauty Wemero makes your salon New Year marketing easier but efficient, and it will generate a share link for your Facebook, Instagram, Twitter, Vk, even your blog.

Boost your salon business just in several clicks to boost salon New Year marketing.

6. Automation Hub

Ease your salon New Year marketing whenever you have bookings by SMS or email, it will remind your customers automatically.

An automation referral system also sends coupons to the referral and referred customers, automating your salon New Year marketing to boost salon New Year marketing.

7. Promotion Sales

Promotion sales enable you to create and sell store-based services, products, gift cards, members on promotional values.

Promote your products/services for salon New Year marketing and give a chance to your customer to love you back.

8. Gift Card/ Membership Campaign

Boost your service and product sales by using Wemero Gift Card / Membership Campaign based on intelligent customer segmentation and target for better service booking reach to your customers.

9. Referral Customers System

Automatically share the coupons when your referral customer refers your salon New Year marketing to his friends and families.  

Both referral and referred customers will receive the coupons by SMS/Email automatically. 

Save lots of energy when you implement salon referral marketing.

10. Happy Hour Services

When business is slow, use Happy Hours to boost customer bookings

Choose the discount along with which days and times you’d like it to apply to.

If a promotion is going on for services, then the Happy Hour price will get calculated over the promotion price.

11. Receive Online Payment

Manage the way you receive payments in-person and online, the credit card is acceptable and Paypal is partnered with.

As per your setting, you can able to enable and disable the payment activities for your store.

The no-show protection is available on Beauty Wemero, you can set up your deposit percentage to prevent bookings from being ignored. 

Conclusion

Salon New Year marketing is a little complex for most Salon owners; Wemero smarter one-stop solution software will help you set out to make your Salon New Year marketing.

In contrast to other salons software, Wemero is the most valuable salon software which integrated breakthrough function. 

Although it needs to take some time, it is worth doing very much and will benefit you long-term.

FREE Sign Up Now to experience Beauty Wemero salon New Year, 1:1 expert guidance included as well.

Your kind ideas are well welcomed as well at support@wemero.com.

Set up your FREE Beauty Wemero account today.