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Why Salon Owners Need to Create Membership Loyalty Points?

Nowadays, the beauty market is highly competitive, and customer maintenance is becoming more and more important. Especially in the new retail era, it is a good choice to increase customer consumption by adding a membership loyalty system. So how to create this model?

1. Attract new customers with loyalty points

The salon owners spend a lot of money and energy to promote stores to increase traffic and attract customers to their stores. So what if someone comes? There are many ways to retain people, but in essence, it is nothing more than two ways: the first one is that your product or service is really good, and it is cheap, and the product is cheap; the other is that your service is better than your competitors.

As the most advanced marketing method, loyalty points marketing will do a lot here. You can write in the most conspicuous position of the store: “Get points when you enter the store, get points for shopping, get points for recommendations, get points for payment deduction” and other information.

2. Retain old customers

After consumption, customers will get points, which means that the customers still have assets in your salon. The customer will think about making more consumption to spend the points. Points are a link between merchants and customers. You can also remind your clients to come when there are some sales activities.

So if you want to create your loyalty points system, please check Wemero.

The core of building a loyalty point system is to encourage and guide users’ behaviors, increase the enthusiasm of existing users, and then promote client retention and repurchase.

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