Home

10 Tips to Start Salon Social Media Marketing During COVID-19 in 2021

Why Lean on Social Media Marketing During COVID19?

Salon owners meet severe challenges when the COVID19 Pandemic crossed every corner.

Many of them faced the vital choice to continue struggling or close their shops, but many owners had to choose the second one. 

While salons should spare no effort to pave the way for their business, salon social media marketing during COVID19 is their best choice to implement to save their shops.

When the COVID pandemic restricted people to go outside for activities, they turn to social media to entertain themselves or communicate with friends on social media.

So salon social media marketing would be a better choice compared to Email Marketing, SMS marketing, etc.

Especially under COVID19, you should start your steps to boost your business on social media and work out strategies for COVID19 to lower the impact and increase revenue!

Implementing salon social media is much more complicated than scroll Facebook feeds or publish a post on your phone, but there are still tips to follow.

Continue to read to boom your business by salon social media marketing during COVID19.

10 Tips to Start Salon Social Media Marketing During COVID19

1. Create Your Official Accounts

You may have less clue when you create social media accounts, which platform would be the better choice initially?

We suggest creating accounts on Instagram, Facebook, Twitter and even Pinterest to start salon social media marketing during COVID19. 

These platforms are ideal for showcasing your style, trend, results, clients to extend your publicity for salon social media marketing during COVID19. 

More of your clients will find the tunnel to keep them connected to your salon, and it will benefit a lot for your salon social media marketing during COVID19. 

It is more like you set up billboards on each social media and involve more customers who have different preferences. 

Except that, keep in mind that you need to vary the content for each social media, as each inclines to their own styles if you research carefully.

In a word, salon social media marketing during COVID19 requires you to reach more customers or potential customers as much as possible.

2.Make booking appointments online available by a link 

This is a novel method for customers that they can book an appointment when scrolling Ins. 

Customers will be attracted by the beautiful showcase of your work or something more to seize their eyes, and purchase impulse will drive them to book immediately

That’s the essence of the online booking link.

They can finish the booking through several clicks on social media, improve your salon social media marketing during COVID19 a lot! 

Combined with your engaging content shared on social media, customers will easily be directed to your salon. 

However, online booking can be accessed from anywhere, people can book their spot at any time, and it’s just a fantastic idea through and through.

3.Make Your Branding Visual

A highly identified logo will help you a lot to implement salon social media marketing during COVID19. 

Except for that, a powerful branding slogan will impress your customers much more. 

The logo and slogan could be related to COVID19 topics to create resonance, and they should also suit your salon’s personality.

Examples for slogans, we are not only a fashion salon but also a safe one. 

Making your logo with bright colours is the most practical and foolproof strategy for salon social media marketing during COVID19.

4. Invite customers to comment and like

It is wise to turn your customers into brand ambassadors when you carry out salon social media marketing during COVID19.

Inviting your customers to like your posts or comment in your showcase will drive more audience attention. 

What’s more, it is the best way to build up trust between your customers, whether they are loyal or new customers, a good idea for salon social media marketing during COVID19.

Moreover, the comments will create good momentum for your salon social media marketing during COVID19 when your customers give more insights into your salon.

At last, the comments and likes will work continuously for your salon social media marketing during COVID19.

5.Create a mobile app and customized booking website

When you implement salon social media marketing during COVID19, why do you need a mobile app and a customized booking website? 

It enables your customers to find your brand quickly and sincerely encourage them to believe in your salon. 

More features could be displayed on the mobile app and customized website, and you can also sell products to increase the revenue when you have salon social media marketing during COVID19. 

6.Build up a Social Media Group special for COVID19

It is a good way to maintain customer relationships by building up a group for your salon social media marketing during COVID19.

The group is not like a commercial area, but you can share helpful knowledge for your customer when they can’t go to a salon frequently.

Except that,  daily considerate tips to prevent COVID19 will be perfect!

Moreover, you can also display how your salon prevents COVID19, make it transparent to your customers, more importantly, they know your salon is safe.

In addition, the group will be an excellent place to announce your Livestream notice.

7.Show your customers how you prevent COVID19

What makes your customers assured is that you can make the protection or disinfection in your salon transparent.

Publish your disinfection schedule, and staff condition on social media would ease your customers a lot and increase their preference for your salon.

Besides, you can also share more tips on your social media to remind customers how to get rid of the virus.

Sooner or later, your customers would consider your salon as the top in their mind, isn’t it a brilliant method to get close to your customer for salon social media marketing during COVID19?

8.Sort out an Album of Your Work

When your customer looks through your media, they would be probably like to find the style they want. 

You can sort out an album for different styles/services to ease their browse, remember to name it for salon social media marketing during COVID19.

 It really is a perfect idea and it will bring in front some creative results. 

Share work you’ve done or post about future trends which will let your followers and customers know that you’re looking to the future and opening again

9.Reward shares of your post 

A good way to promote your salon social media marketing during the COVID19 approach is via add-ons

After sharing your content, some customers want add-ons, and you can start adding them, offering some add-ons free of charge. 

Why is that a good idea? Because it will bring in front a much better value, and the quality itself can be incredible. 

It’s well worth trying out, and the overall approach will be a clever, rewarding one. 

You get to support your customers’ needs, and if they don’t require add-ons, they just stick with the regular prices.

10. Live Stream for Home Service if they purchase your products

Online shopping will help you build a contactless business environment.

You can generate a purchase or exclusive price link to share on your social media to incur more purchasing and bring in more revenue when you have salon social media marketing during COVID19.

The add-on service will boost your business definitely, but how can you do this?

Yes, you can host some live streams for home service education when your customers purchase your products online.

You can host more promotion activities when you have a live stream for salon social media marketing during COVID19.

Remember that you need to inform your customers to see your live stream in advance and prepare some giveaways or rewards to encourage them.

Beauty Wemero is the Best Software for Salon Social Media Marketing During COVID19 

1.Segmentation for Social Media Marketing

Boost your service and product sales by using Wemero Service / Product Campaign based on intelligent customer segmentation and target for better service booking reach to your customers. Also, make your salon social media marketing during COVID19 more precise!

2.Gift Card/ Membership Campaign

Boost your service and product sales by using Wemero Gift Card / Membership Campaign based on intelligent customer segmentation and target for better service booking reach to your customers.

3.Wemero Book Now

Beauty Wemero makes your salon social media marketing easier but efficient, and it will generate a share link for your Facebook, Instagram, Twitter, Vk, even your blog.

Boost your salon business just in several clicks.

4.Schedule Your Salon Social Media Marketing During COVID19

Work out your long-term plan on Beauty Wemero, save your efforts, and enlarge your salon social media marketing impact during COVID19. And it will recommend sending time based on your location.

5.Smart Poster

Beauty Wemero help you design your own poster in a coherent style, you can have many templates to use or contact us for advanced design to start salon social media marketing during COVID19.

6.Custom Website

The custom website will improve the identity of your salon shop when you are doing salon social media marketing during COVID19. It will leave a deep impression on your customers

There are templates as well for your to customise and quickly build up. You can contact us for the advanced design for your salon social media marketing during COVID19.

7.Import and Export All of Your Customers 

You can export your customers with your marks conveniently. You can segment your customers and then export their 360 information. Assist in obtaining a good result from your salon social media marketing during COVID19.

Conclusion

Salon social media marketing during COVID19 is a little complex for most Salon owners; Wemero AI-Powered software will help you set out to do your salon social media marketing during COVID19.

In contrast to other salons software, beauty Wemero is the most valuable salon software which integrated breakthrough function. 

Although it needs to take some time, it is worth doing very much and will benefit you long-term.

FREE Sign Up Now to experience Beauty Wemero salon social media marketing, 1:1 expert guidance included as well.

Your kind ideas are well welcomed as well at support@wemero.com.


Set up your FREE Beauty Wemero account today.

3 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *