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Artificial Intelligence in Salon Marketing – Wemero AI

Artificial Intelligence and machine learning technologies are coming to each and every aspect of life and daily use then why not in your salon marketing and management.

Today in this article, I am going to share with you about Wemero AI and how Wemero AI is helping salon owners across the globe, and how artificial intelligence plays an important role in Salon Marketing.

Artificial Intelligence and Machine Learning in Wemero

Wemero is working forward with Big Data, Machine Learning, and Artificial Intelligence to help salon and spa owners and keep innovating at forefront of this technology.

By using AI, we are helping salon managers and owners to fill the white space in their Salon with AI and Machine Learning by promising to take automated marketing to new horizon levels.

Automated Salon Marketing in Wemero

For Salon / Spa owners, we are having independent platform which is Beauty Wemero where Salon / Spa owners do free signup and manage their salons and related activities.

In Beauty Wemero, you can be able to do:

  1. Automatically suggesting Customer upgrades based on availability of services, history
  2. Predict customer’s ‘likely’ services at time of booking
  3. Automatically offering upgrades and cross-sales by email/text N days before client visit to salon
  4. Automatic recommend Service Booking using customer’s past history.
  5. Trigger SMS / EMAIL campaigns based on customer’s activity in store.
  6. Automatically notify most ‘likely’ clients of last-minute availability
  7. Using Salon Chatbots to engage and track clients.
  8. Sales Forecasting

Customer Upgrade Based on Service Availability

Using Automation Hub – Service upgrade system, Beauty Wemero will go through the customer’s order history.

Must be have 10+ appointment records for it and analyze to check based on:

  1.  Is the client being offered the chance to convert the single treatment to a course of treatments?
  2. What is the conversation in the treatment room?
  3. Is it relevant to what you do and offer?
  4. Are your clients’ needs and creating revenue streams?

Based on all activity’s analysis, customers will get notification while booking online as well as able to see discount offer such as coupon on multiple order process. 

Predict Customer’s Likely Service at Time of Booking

Beauty Wemero synchronize real time data with online service booking website and APP.

Whenever the customer’s select any service to get an appointment, the Customer will get an email confirmation with 2+ services which likely based on:

  1. Availability in your salon
  2. Customers Past History

Based on both data connections, Customer’s usually go for next booking too. As per 1st Quarter of 2021, Beauty Wemero, 42% customers like to click on to book recommended services.

SMS / Email Automation Campaign Trigger

SMS and Email message automation, simply put Salon business owner in the comfortable stage as it is the automatic sending or triggering of text messages to individuals or groups of people with little or no manual intervention. 

Automation marketing tools has become increasingly popular among business owners and store managers as it allows them to save time by pre-scheduling messages campaign as well as promote and schedule special event before the time.

Additionally, they are making use of other types of SMS automations by using time or action-based drip messages that are triggered by specific criteria.

Sales Forecasting

Sales forecasting is one of the most critical and wide-spread features of CRM tools.

With AI, these tools can provide more accurate forecasts. Wemero AI can detect patterns in customer sales data and offer valuable insights about sales predictions based on Service, products, membership, promotions, etc.

With these forecasts, businesses can make their plans accordingly and optimize their salon spa sales processes.

Salon Chatbot For Engagement

One of the biggest benefits for Wemero AI Chatbot is 24/7 availability and always in your service mode.

By using chatbots to engage your customers, business owner can be able to relax based on customer retention.

By using Chatbot, Customer can be able to book appointments, reschedule appointments, cancel appointment with full conversation mode.

Wemero chatbot also work in multi-lingual based on your store language. If you store is in Japanese Language, then greeting will be also in Japanese with brings customer bound together with your store.

Conclusion

It will take a bit of time and effort to put together an effective salon marketing plan, but if you want to increase your sales and service, then you should definitely consider investing some time into it

Beauty Wemero is providing you 1:1 expert guidance from establishing to setting up your salon business.

You can reach them out by email at support@wemero.com and the support team will guide you in each and every step.   

Are you already having a salon or spa? Or are you simply interested in streamlining your scheduling? Keep your calendar in check and create meaningful customer connections around the world. Set up your FREE Beauty Wemero account today.

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