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How To Create Referral Marketing

For beauty salons, new customers are very important, and the new customers referred by old users are more valuable, so how can beauty salons do referral marketing?

By analyzing user psychology, we know what situations will make customers willing to share and refer:

Content-oriented: attract users with high-quality content, and invite them to share. It can also be subdivided into the following categories:

1) Knowledge sharing: sharing meaningful skills and common sense of beauty for customers to attract customers’ interest.

2) Emotional triggering: Emotional sublimation for certain events to obtain customer recognition.

Reward-oriented. Here are a few good methods:

1) Vouchers-regular customers who spend a certain amount in the beauty salon can get certain vouchers. The beauty salon can set the number of vouchers according to their own circumstances, but the vouchers are given to the customer’s relatives and friends in the name of the customer. Anyone who holds this voucher can enjoy the designated items in the store.

When old customers get the project voucher, they can leave the contact information and address for the friend. The beauty salon is responsible for sending this voucher to the friend, and sign the customer’s name with some blessings.

2) Loyalty Points exchange-For example, when a regular customer invites a new customer, points are added to her membership card. These points can be used to pay for the next consumption. 

Combination of content and rewards. Customers are more willing to share with this mode.

Of course, the most important thing for a beauty salon is to provide first-class products, professional skills, and standardized services. Only by providing users with high-quality services, they may be willing to refer other friends to your store.

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