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How Can New Tech Promote Beauty Industry?

This year, under special circumstances, all beauty salons are thinking about this question: how to avoid being eliminated by the market?

We all know that this epidemic has caused large-scale closures of beauty salons. The first step is to change your mind. Trends are changing, customers are changing, markets are changing, so you need to find some new models and solutions! What do you need to change at this moment? Next, we will talk about them one by one.

1. How can the Internet help the beauty industry?

There are many platforms that can directly reach users in the Internet age, and the platforms help us gather user traffic. Wemero can help the salons connect with all social media, and be compatible with existing traffic platforms, so that you can find your potential customers and interact with each other, and ultimately guide potential customers come to your salons.

2. New methods of generating income

In addition to traditional service revenue, what else can we do to generate income? For example, live stream, you can teach clients how to care for hair, how to blow styling, etc., and intersperse your own products or services in it. Breaking through the bottleneck of store services, taking online service as a news source, so that services and products can be sold more without space constraints.

3. After the epidemic, how to retain customers is the key

Some salon owners say that 5 new customers are not as good as 1 stable old customer! So how to make regular customers continue to come to your salons, and what is the key to keeping customers? The answer is data. Customer loyalty is becoming more and more valuable. You must pay attention to the client’s data management. Such as

  • Basic information
  • Hobbies
  • Work information

These three are the basic content. In addition to this, you should get some other information as much as possible.

Wemero customer management features can help the salons to manage customer information in a better way, with customized file management, customer classification, and labels.

In 2020, we have to change our thinking and keep learning. With the help of new technologies, we will be able to overcome the current difficulties.

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