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The Development Trend of Beauty Industry

In the case of overall economic weakness, the beauty industry, known for its high profits and high cash flow, is also in a mess. Many beauty industry businesses do not care much about the current commercial changes, so it is hard to get good revenue. It is urgent to understand the trend of the beauty industry.

1. Health

In the era when material life is greatly satisfied, consumers’ awareness of healthy consumption is awakened. In the process of consumption, they consider more about health; thus, the transformation of consumption has been greatly changed. Health investment is the investment with the greatest return. Under this background, the health of the beauty industry is also a general trend.

2. User experience

Driven by consumption upgrades, customers pay more attention to experience sensitivity than price sensitivity. The artificial methods of traditional beauty salons are not uniform, resulting in poor user experience, and eventually, AI smart instruments will replace artificial intelligence to enhance the experience. In this way, users are not only willing to pay for the care but also willing to pay again for a good experience, which is the breakthrough and the entrance of passenger flow for the beauty industry’s word-of-mouth marketing and scene marketing. Word-of-mouth marketing attracting passenger flow will be the source of 80% of passenger flow for beauty stores in the future.

3. The traditional recharge card model has declined

At present, consumers are reluctant to recharge their cards, but if they do not recharge, how can the beauty industry maintain customer loyalty?

The most important is to comply with the general trend, which means that these conditions must be met at the same time:

  • Health and safety
  • Good user experience
  • Good reputation, no need to persuade users to recharge

Therefore, what traditional beauty salons need to do now is to upgrade their existing stores now. Grasp the opportunity at this stage of development, upgrade early, and benefit early.

 If you need upgrade or transformation help, you can learn more about Wemero products, we are here to help you. After all, in the minds of consumers, the beauty industry is a fashion industry, and if the store remains conservative, it will be eliminated soon.

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